Disney has significantly reduced spending on Facebook and Instagram ads due to concerns about the application of the social media platform of its content policies, The Wall Street newspaper reported. It joins a list of large companies that have cut on Facebook ads as part of an effort to force Facebook to change the way it handles hate speech and disinformation on its platforms.
The monthly boycott #StopHateforProfit organized by a coalition of civil rights organizations including the Anti-defamation League, the NAACP, the color of change and the sleeping giants began on July 1 and includes companies like Hershey, Honda, Ben & Jerry’s and Verizon.
Other companies are not part of the formal boycott which published advertisements from Facebook and other social platforms including Coca-Cola, Lego, Starbucks and Unilever. IS Microsoft has suspended its advertising on Facebook and Instagram until August.
According to WSJDisney paused ads for its Disney Plus Facebook streaming service and paused ads for its Hulu streaming service on Facebook’s Instagram platform. Disney spent approximately $ 210 million on Disney Plus Facebook ads in the United States in the first half of 2020, the WSJ reports and spent $ 16 million on Hulu ads on Instagram between April 15 and June 30.
Disney and Facebook did not respond to requests for comment on Saturday. A Facebook spokesman said in a statement last month he remained “focused on the important work of removing hatred and providing critical voting information.”