Max Sirena: “We have shown to the world the strength of this group”


Max Sirena, Skipper and Team Director of Luna Rossa Prada Pirelli crusing group, just lately competed at the 2021 America’s Cup in Auckland. The Panerai ambassador spoke solely to Sport360 about his profession and partnership with the model.

What was the greatest problem going through the Luna Rossa Prada Pirelli group in this yr’s America’s Cup?

When you participate in a contest like the America’s Cup, you count on to race and compete towards the strongest groups in the world. The event isn’t just sport, however know-how, technique, determination course of, and all the pieces you want to make one much less mistake than your opponent.

Last yr was fairly troublesome. We have been in Italy going through the huge downside of COVID whereas constructing our second boat. The yard closed for 5 weeks due to the outbreak however we determined to maintain pushing on with the building to be as aggressive as potential. We agreed to obtain the boat later than initially deliberate so we have been a bit delayed, and began crusing later than different groups. During the PRADA Cup we pushed fairly laborious to make up for misplaced time and in the finish, we received the Prada Cup and acquired the likelihood to race towards the Defender.

Still decided: The Skipper continues to be motivated to succeed

How does this present group examine to earlier ones you’ve been concerned with?

Every marketing campaign and each group is totally different; we work fairly laborious to construct a profitable mentality, particularly contemplating we had began from a white paper with this group a couple of years in the past. And in the finish, I believe we have shown to the world the strength of this group, which is a strong base to construct a stronger group for the future and be in the place to beat the finest and compete for the cup.

What recommendation do you give kids trying to get into excessive crusing?

During this marketing campaign, we developed and constructed crusing program for the youthful era. I believe everybody in the present day needs to sail as quick as potential, and in the present day the secret’s foiling. Thanks to the new know-how, younger sailors are actually prepared to strategy the foiling world simply by crusing on a moth, wing board, or kiting. Now we have many crusing faculties with all of these new toys out there to trip for everybody.

Having already received many campaigns together with the America’s Cup, what retains you motivated?

I’m a aggressive individual, in my job in addition to in my private life. I believe you’ll find motivation by the others. To be the finest, you want to beat the finest, which is why I’m nonetheless right here. I’m addicted to the cup. The day I don’t really feel like this anymore can be the day to surrender. But I’m not prepared but!

On the water: The team had a tough time last year

On the water: The group had a troublesome time final yr

Tell us about your involvement with Panerai?

It occurs by an actual shared curiosity. The first time I met JMP we took 5 minutes to be on the identical web page. Passion, know-how, and competitors are what we love. I believe it’s the frequent approach for Panerai and Luna Rossa Prada Pirelli to dwell their problem.

What would you say has been the spotlight of your profession?

I’m by no means blissful I all the time need extra from myself and the individuals working with me. So the spotlight is all the time new, and it begins each time you have simply completed a venture.

If you would return and re-do a second on the water, what wouldn’t it be? 

I would really like to sail race 3 and 4 of the America’s Cup last match, the place we missed an actual alternative.

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