Max Sirena, Skipper and Team Director of Luna Rossa Prada Pirelli cruising group, just lately competed at the 2021 America’s Cup in Auckland. The Panerai ambassador spoke solely to Sport360 about his profession and partnership with the model.
What was the greatest problem going through the Luna Rossa Prada Pirelli group in this yr’s America’s Cup?
When you participate in a contest like America’s Cup, you count on to race and compete with the strongest groups in the world. The event isn’t just sport, however know-how, technique, determination course, and all the pieces you want to make one much less mistake than your opponent.
Last yr was fairly troublesome. We have been in Italy going through the huge downside of COVID whereas constructing our second boat. The yard closed for 5 weeks due to the outbreak however we determined to maintain pushing on with the building to be as aggressive as potential. We agreed to obtain the boat later than initially deliberate so we have been a bit delayed, and began cruising later than different groups. During the PRADA Cup, we pushed fairly laborious to make up for misplaced time and in the finish, we received the Prada Cup and acquired the likelihood to race towards the Defender.
How does this present group examine to earlier ones you’ve been concerned with?
Every marketing campaign and each group is different; we work fairly laboriously to construct a profitable mentality, particularly contemplating we had begun from a white paper with this group a couple of years in the past. And in the finish, I believe we have shown to the world the strength of this group, which is a strong base to construct a stronger group for the future and be in the place to beat the finest and compete for the cup.
What recommendation do you give kids trying to get into excessive cruising?
During this marketing campaign, we developed and constructed a cruising program for the youthful era. I believe everybody in the present day needs to sail as quickly as potential and in the present day the secret’s foiling. Thanks to the new know-how, younger sailors are prepared to strategy the foiling world simply by cruising on a moth, wing board, or kiting. Now we have many cruising faculties with all of these new toys out there to trip for everybody.
Having already received many campaigns together with America’s Cup, what retains you motivated?
I’m an aggressive individual, in my job in addition to in my private life. I believe you’ll find motivation from the others. To be the finest, you want to beat the finest, which is why I’m nonetheless right here. I’m addicted to the cup. The day I don’t feel like this anymore can be the day to surrender. But I’m not prepared but!
Tell us about your involvement with Panerai?
It occurs of shared curiosity. The first time I met JMP we took 5 minutes to be on the identical web page. Passion, know-how, and competitors are what we love. I believe it’s the frequent approach for Panerai and Luna Rossa Prada Pirelli to dwell on their problem.
What would you say has been the spotlight of your profession?
I’m by no means blissful I all the time need extra from myself and the individuals working with me. So the spotlight is all the time new, and it begins each time you have simply completed a venture.
If you would return and re-do a second on the water, what wouldn’t it be?
I would like to sail races 3 and 4 of the America’s Cup last match, the place we missed an actual alternative.