The event was co-founded by Adnan Ansari, who is also creative director along with Chris East, also executive director of the event.
Speaking about the esteemed platform for Pakistani designers, Ansari said: “We are excited to present our best range of designers and we are proud to represent Pakistan in London, raise awareness of our national talent and provide international access to Pakistan’s leading stylists. offer a platform to emerging talents. ”
PFW 13 is expected to showcase the best of Pakistani fusion of east-west fashion under a western roof with over 32 leading and emerging designers presenting their latest collections. PFW13 also serves as the UK’s leading exhibitor of the burgeoning Pakistani clothing industry, working with designers to make their services available in a unique experience.
Nabila, from the Nabila salon, who was recently an official partner for hair and makeup for the IIFA Awards 2018, will design the models for the ramp show. The show will feature Pakistani supermodels who include the likes of Fouzia Aman, Zara Abid and Eshal Fayyaz alongside British models.
The main designers of PFW 13 include Maheen Khan, Fahad Hussayn, Mohsin Naveed Ranjha and HSY.
HSY is best known for combining contemporary silhouettes with the traditional techniques of the past. The inspiration of the brand is distinctly Pakistani and Middle Eastern dotted with western influences. Easily recognized as one of the biggest fashion names in the region, Hassan Sheheryar Yasin, the fashion force behind the label has recently been called the “New King of Couture” by Harper’s Bazaar magazine.
Creative genius, Maheen Khan will also present his collection at the event. In his thirty-five year career, Maheen has done countless fashion shows both nationally and internationally, as well as designing clothes for celebrities and socialites. In her own words, her clothes are for the complete woman as they exude security, style and elegance.
The event will take place at the Hilton Hotel Park Lane in the heart of London’s prestigious Mayfair.