Much has been mentioned about ‘Superfoods’ over the previous decade, a few of it has been optimistic and a few has been controversial however it’s a broadly held perception at present that having some meals with this label in your food regimen is extraordinarily helpful. A pair who met at college and have constructed a enterprise that began from a need to assist naturally remedy well being points they confronted are Sean Ali and Charlotte Bailey, founders of Super U.
The couple met at Nottingham Trent University and while they had been dwelling collectively, balancing a busy scholar life-style Charlotte, who had been recognized with Coeliac Disease, was battling fatigue. Sean seen this and eager to discover a pure answer the couple began experimenting with completely different superfoods to see if including these to Charlotte’s food regimen would assist enhance her well being. The outcomes had been very profound not simply in Charlotte but in addition in Sean’s common wellbeing. Realizing there was an untapped market, notably within the U.Ok. for all these merchandise if made correctly and marketed proper the duo went about creating blends to start out their very own enterprise.
Launching Super U
Starting the enterprise was not a simple journey, the younger couple bootstrapped the enterprise themselves, making merchandise, fulfilling orders, and being environment friendly with capital to maximise their return. After a yr of operating the enterprise, the efforts that they had put in and sacrifices made began to repay as gross sales got here in and prospects had been comfortable leaving a stream of optimistic critiques. However, in 2018 Sean was recognized with Hodgkin’s Lymphoma on the age of 26. After a tough and brave battle via chemotherapy and radiotherapy, Sean acquired the all-clear the next July 2019 and remains to be formally in remission.
Whilst Sean was sick the enterprise stayed afloat and expanded regardless of them being in need of workers. This was additional validation for the couple that that they had one thing helpful and as soon as Sean resumed they determined it was time to start out occupied with scaling the enterprise. They continued working arduous to enhance gross sales slowly rising their capability as their finances allowed and as soon as they felt that they had constructed a strong basis determined it was time to lift some exterior capital and did so through a crowdfunding marketing campaign on Seedrs. Their marketing campaign was oversubscribed and the couple raised £160,000 in complete which helped them develop the section of the enterprise in 2020 through the COVID-19 pandemic.
A Journey Into The Dragon’s Den
As gross sales had been progressing the subsequent alternative to develop got here when the group was contacted by the hit TV present Dragons Den, a enterprise pitching competitors much like Shark Tank within the U.S. They had thought of making use of to go on the present earlier than Sean fell sick and thought it was an indication that the chance had come spherical once more. They put in an software, handed the interviews, and obtained via to the present. Whilst the couple had been via rather a lot and had been nervous they walked into the pitch confidently and their genuine journey to constructing their product and model alongside impeccable execution of their pitch led to affords from all 5 ‘dragons’ one thing which very hardly ever occurs on the present. They ended up accepting affords from Tej Lalvani & Peter Jones for a mixed £50,000 for six% of their enterprise.
The couple at the moment are absolutely centered on increasing the model with sights set on the U.S. market and at present are formally launching the pre-registration web page for a crowdfunding marketing campaign for the subsequent leg of their development. Further particulars on the marketing campaign might be discovered right here.
This article is a part of a collection that includes underrepresented individuals making a distinction. To submit concepts for options or preserve updated with new releases yow will discover me on Twitter – @TommyPF91