By Janet Attard
Last updated on Thursday 16 July 2020
Creating a website for your small business involves several steps. From planning the layout and content to launching and marketing the completed site, these tips will help.

Image source: iStock.com

There are many steps involved in building a small business website. Whether you are creating your first small business website or relaunching an existing site, these are the basic steps you would like to follow to make the project a success.

Planning your website

Whether you plan to hire someone to create your website or you will build it yourself, the first step in developing a successful website or blog is planning. Considerations include what the website will be used for, what results you want to achieve, and what content will go to the website. These guides will help you plan your website.

Website requirements questionnaire

The key to getting the best results when building or rebuilding your website is to start with a thorough review of your needs. This 32-point questionnaire will help you identify these needs./internet/websitequestions.htm

Basics on the website

Like any other project, there are many pieces that require the installation of a website. This basic website guide informs you of the activities involved and provides suggestions on how to choose a web developer or designer to help you with your project.

Building the website

With your plans in place, it’s time to consider your options for setting up the site. Depending on the skills and time available, you can choose to build the site yourself or find a web developer or designer to do all or part of the work.

Do it yourself

Web hosting companies that provide do-it-yourself web design tools and templates make it seem that it is very easy to create your website. And some small business owners find they can use these tools on their own to create a nice site for their business. Others, however, find that they would prefer to hire someone to build the site. This guide to building a website will help you choose the best route for your business.

Work with a web developer or designer

If you find that you don’t have the skills, time or patience to build your small business website on your own, then you will need to hire a professional to help you. It doesn’t matter who you hire, you’ll still need to be involved in the project. Here how to work with a web developer to get the best results.

Website content creation

What should you put on your website? And how difficult is it to write web content? The answer obviously depends on the type of website you want. But for most small businesses there are some pretty basic website content requirements. Here what to include on your website.

How to write web content

Writing good web content isn’t as difficult as you think. The keys to success are keeping your audience in mind and focusing on the results you want to achieve. To overcome the writer’s block, read the best way to write the content of the web page. So read and follow these guidelines for writing on the net.

Web content properties

Just because you pay someone to design the website, create the graphics or write the copy doesn’t mean that you automatically own the rights to what you have purchased! Make sure that you own the rights by having the appropriate agreements signed by the people to whom you outsource the job. Here is important legal information about what you need to do make sure you own the rights to the design and content of your website.

Where to get images for your small business website

If you have an eye for photography, you can probably get some of the images you want on your corporate website with your smartphone or digital camera. But often, the photos you can take yourself don’t do the trick. In some cases, you may want to hire a photographer, but there are cheaper solutions that may work for you too. Here are some tips on where to get free images for your website, along with what not to do.

Before starting your website

Once everything is in place on your new website, you will be anxious to go and live with it (i.e. make it available to the public.) Before doing so, take the time to visit the site and make sure everything is easy for one. visitor to find and use. Go through this website usability checklist yourself, so ask someone who is unfamiliar with the project to look at the site and let them know their views on the items on the checklist.

Redesign of your website

If you are redesigning a website instead of creating a new one, you are probably not satisfied with the way your current site looks or performs. But just knowing that you want to change the look of the site or want to get more sales or leads from the site isn’t enough to make substantial improvements. Before you can improve the site you need to collect details about what is wrong with the site. Things to consider are what visitors want to find on the site and what search engines think individual web pages are on the site.

If you don’t have enough business, here are 12 improvements you can make get more sales and leads from your website You should also be sure that you are not making any of these Web errors that lose sales.

Other problems that could cause poor results from your site may be that you are not doing enough to market and promote the website, you do not have good calls to action or people may abandon the cart before completing orders. You will find solutions for many of these problems in our section on website results and profitability.

Market your website

Once the website is created, it must be marketed and promoted to get people to find it. At some point, you may want to purchase advertisements to promote your site, but there are a number of free, low-cost strategies that you can use to market the website. For more information, see our sections on social media, email marketing, is SEO.

© 2020 Attard Communications, Inc. All rights reserved. Cannot be reproduced, reprinted or redistributed without written permission from Attard Communications, Inc.

About the author:
Janet Attard is the founder of the award-winning Company know-how small business website and information resource. Janet is also the author of The Home Office is the answer book for small businesses and of Company know-how: an operational guide for domestic and micro-sized activities with limited budgets. Follow Janet on chirping and go LinkedIn

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