Kanye West returns to GAP
GAP will begin selling Kanye West’s design brand, Yeezy, in its stores. The range will feature exclusive designs for retailers, with affordable men’s, women’s and children’s clothing. The collaboration will not include footwear, as Yeezy has ties to Adidas. “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetics and success of her Yeezy brand and jointly defining a top-level business partnership,” said Mark Breitbard, Global Head of the GAP brand.
This collaboration will continue for ten years, with the opportunity to reevaluate after five years and hopes to restore GAP’s role as a leader in the sector. The pieces will be available for purchase in 2021 in-store and online.
Valentino designs double fashion shows
Valentino is merging two worlds for his couture showcase. Pierpaolo Piccioli, Valentino’s creative director, has set two appointments for the first week of digital fashion fashion. The first will reveal his inspiration for the autumn collection, which will be displayed via digital platforms.
The second will take place at the Cinecittà Studios in Rome. There, Piccioli will present a live performance for fashion editors based in Italy. “The live performance will bring together the human and digital touch by creating a dialogue where neither of them will take the lead,” said the label. “No digital effect can replace humanitas. The result will be the expression of the inner values of couture: creativity, imagination and emotion. “Live performances will be available for viewing via digital platforms.
Paris Fashion Week returns with physical shows
Paris Fashion Week will return to its regular schedule in the last week of September, complete with physical shows. The Federation of Haute Couture and Mode has given rigorous instructions to maintain social distances during the event and will combine digital aspects with shows. Some of the labels that will participate include Dior, Chanel, Burberry and Fendi. “In Paris, in September, we hope to be able to at least have an audience, if not a full hall,” said Pietro Beccari, CEO of Dior.
Balmain launches Capsule Collection with MyTheresa
Balmain has launched a capsule collection with MyTheresa. The line features 25 pieces and features some of the iconic shapes and colors of the label from previous seasons. The collection includes carved jumpsuits, houndstooth swimsuits and fitted dresses.
“It is easy to recognize that this is a Balmain offer,” said Olivier Rousteing, creative director of Balmain. “You can quickly spot many of the familiar house codes, with every light and sensual touch for the hot summer days and nights ahead.” The collaboration is available for purchase exclusively on MyTheresa.
Moschino launches the Italian themed Resort collection
Moschino has released its resort collection, which features references to Italian culture and design. The 30-piece collection features trapeze dresses inspired by the 60s with polka dots, two-piece Italian flag, patterned jumpsuits and other ready-to-wear models. “I just wanted to keep him joyful, alive and loyal to OG fans and new ones,” said Jeremy Scott, creative director.
While in lockout, Scott was increasingly concerned about his colleagues in Italy, so he created the collection as inspiration. “This time it’s about finding ways to get around all the different obstacles, finding creativity and positivity and trying to be optimistic about it,” he said.
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