“Follow your passion” is a piece of advice we all know. But in this advice there is a hypothesis: you know what your passion is. Always on the lookout, we move through life convinced that it is something we must find. However, it is often elusive, just beyond our reach, and we are left wondering if we will ever find our purpose. We could spend years, even decades, trying to define what that passion is.
Maybe it’s an interest, a skill or an art form to develop. One who is born from curiosity and grows over time, through hard work and commitment, in a true passion that we can call ours, perhaps even call our career. Instead of setting interests, perhaps it is time to see our interests as fluid, evolving and changing over time, cultivated through exploration and experimentation.
Scott Yavis, creative director and photographer for I live magazine, believes that our passion should always be seen as an evolution. He also believes that passion is a practice that we should never stop developing and an art that we can improve over time, “as unique as our individual personalities and that helps shape who we are and how we grow in our human experience”.
When you meet Scott for the first time, he looks like the strong, silent guy. But his is the silence born of wisdom, the understanding that silence is necessary for the deep observation essential to his art. Once this understanding is achieved and the image captured, the joy of it can be shared, discussed and appreciated by everyone. He has been for a long time now, and the shared experience in creating a photograph is as important to him as the image itself.
Scott grew up on the shores of Lake Moose, Alberta, where he spent his days outdoors, learning about the land and exploring the nuances of nature. After completing a degree in fine arts, Scott accepted a position with I live. You might think that after 22 years, he understood everything, but nothing could be further from the truth. He never stopped exploring, and the longevity with which he enjoyed himself I live is the result of this.
I live the magazine recently celebrated its 45th anniversary, which, coincidentally, is Scott’s current age. It seems that the two grew up together, side by side, hand in hand. Scott is the company’s longest-serving employee: the artist behind the images and design you’ve seen every month since 1999.
When you browse I live, is Scott’s personality and vision that you will find there, from the co-ordination of the raw and soft colors, to the deliberately deliberate details found in each recipe photo. Raw, but refined. Full of pure emotion and vulnerability, many take years to find the courage to share.
First days, developing passion
Developing his passion, photography, was not without difficulties for Scott. The pressure to capture the right photo to do justice to the articles and recipes that would accompany it meant understanding it in the moment, often without a second chance. “I didn’t have a guide when it came to my career or taking pictures. I had to take risks, go with the liver and never take anything for granted. ”
That’s why, Scott says, he fell in love with it I live. “They are rebellious. They went against traditional opinions and sought the truth. I was passionate, because a large part of me loves being a rebel for the right thing, the natural way of doing things. And since I knew my photos would be published , I had to go all in. I couldn’t leave, I liveor the readers below. ”
When the stakes are high, the urge to overcome fear and self-doubt can be intense. Scott used this intensity to fuel it, and I live he trusted him with freedom and the platform to continuously advance, transcending the boundaries with which we often limit ourselves.
As his passion for photography grew, respect for natural health also grew. He immersed himself deeply while reading the articles and designing the pages. This led to a deeper understanding and devotion of the role he played in bringing the magazine to its readers every month.
“The most surprising part of I live“, Says Scott,” is that our readers feel part of a community and are making an effort to educate themselves about natural health. I love taking this tour with them. I’m not just healthy for me; I’m doing it for the world.
“I live it’s a lifestyle and a mentality, and I’m proud to bring these concepts to readers. Becoming whole and healthy does not mean a trip to the health food store or a specific pill or supplement. It’s about learning, holistically, how to become a healthier version of yourself. ”
Let the passions evolve
Over time, our passions can evolve naturally and Scott believes that constantly testing ourselves is vital for continued growth. In addition to his work on I liveScott also spends time pursuing the meditative and emotional aspects of photography which are sometimes difficult to hear when working under deadline pressures.
An outdoor enthusiast, Scott and his partner Jeanette travel the world, surfing, snowboarding and immersing themselves in other cultures. Scott integrates all these experiences into his photographs, creating art and memories along the way.
Scott believes that our passion is fluid: it ebbs and flows with the tides of our lives, sometimes weighing us down with pressure, other times filling our bucket with countless personal gains. However, he always teaches us and this learning should never stop. “I’m always looking for sudden gashes of magic,” says Scott. “There is always pressure, there is often a failure, but the goal is to keep it, keep trying.”
Personal passion on the home front
Scott also poured his passion into his one-of-a-kind home, created with Jeanette. “We bought it, we renewed every inch of it and now it’s ours. It is part of her, part of me; it is our passion project, built by us together, an expression of our combined experiences. ”
Keep it real
Scott spends “his favorite days of each month” with Irene McGuinness, recipe developer and food stylist, taking pictures for I live food characteristics. It is easy to see the mutual respect they share and the harmonious way of “feeding” each other while they work.
Scott says, “Irene is a true professional; prepare each dish exactly as written to guarantee readers exactly what they expect. For me it’s like a family and we push each other to improve every time. ”
Find a process
Being at ease on all that is necessary to follow the path that our passion has paved is the key. Scott’s process is unique, developed through years of trial and error. But he has credits I live for his authentic photographic style.
“I’m busy discovering the nuances, the details and going from there,” says Scott, like the grain of the wood on the table, the tiny details in the flower. “Skills don’t come naturally,” he says. “I have to enter the time and hours. I can’t pretend, I can’t push the tide. If I let go of the control, the universe jumps in to fix the missing pieces. It is a constant process of integration and transcendence. ”
“I shoot raw. I take the moments. I study people. I sit through the storms until I get what I need. Trust is here now, but I’m always nervous. This is the fun part. I learned to enjoy uncertainty. ”
Once the photos are taken and the editing begins, it’s time for him to tell the story. With the studio doors closed, the low lights and the carefully chosen music that creates an inspiring atmosphere, its process can take minutes, hours or even days.
Scott’s advice? “It is important to develop an interest that makes you excited to get up and do it every day. You can pour your passion into any aspect of your life. If you’re lucky enough to make it your career, that’s fine. Otherwise, you just have to find a direction to focus it and go there, whenever you can, with all the energy, time and heart you have to devote.
“Wherever you go, ask what your purpose is: what you will learn from experience. Find your why and everything will fall into place. You may not always be able to check the results, “says Scott,” so don’t fight them; life is much more fun that way. ”
What comes next?
May 2020 issue of I live it was the latest issue designed by Scott, although he promised to continue contributing photos. As creative director and photographer of Alive Publishing Group, Scott is preparing to explore new creative outlets that they will take I live in new and exciting directions.
“It was a good run and I have to keep growing. I want to be a better photographer, a better narrator and I want to help change the world in ways that matter. ” As the publishing world changes and evolves with ever-expanding digital platforms and new and improved technologies, Scott is ready to face new challenges in the visual arts.
He has found his rhythm and is eager to keep moving.
“I don’t worry anymore if others like my job. If I like it, it’s fine for me. It is mine and I own it. His story is set to continue through books, podcasts, films and other projects still on the horizon.
Now, it’s time to change the world.