As soccer fans have eagerly awaited the return of UEFA EURO 2020, kicking off on June 11, 2021, vivo needs to assist fans create, capture and share the beautiful moments surrounding the match.
Launching at present, the model has launched a#ToBeautifulMoments & #vivoSuperTime social activation with the assist of ex-England star Michael Owen, calling on fans to share their chants, cheers and applause for the alternative to be featured in the match’s closing ceremony offered by vivo.
Bringing People Together Through the Love of the Game
“The virtues of football, in how it brings people together all across the world, from different backgrounds, from different teams, all in the name of sportsmanship, is what makes it a truly beautiful game,” mentioned Owen, who’s a UEFA EURO 2020 ambassador. “While the experience will be different this year, I am excited to be teaming up with vivo to encourage and enable fans to be in the moment and bring their energy and passion into one of the most beautiful moments of the tournament.”
Fans who submit their movies and photographs with #ToBeautifulMoments & #vivoSuperTime hashtag on social media could also be featured in an impressive digital show throughout the broadcast of the UEFA EURO 2020 closing ceremony going down on July 11. Whether capturing and sharing the excellent fan selfies or energetic movies of cheers and applause, the job is straightforward: Upload a photograph or a video with the #ToBeautifulMoments & #vivoSuperTime hashtag to present your assist for EURO 2020 and your favorite nationwide staff and gamers.
During the closing ceremony, which will probably be a mix of live-action and augmented-reality, fan movies will probably be built-in into an attractive visible spectacle and broadcast dwell for viewers at house.
“Football is back, and the game has never been more eager for fans’ dedication, passion and presence. vivo is calling all football fans to rally once again to celebrate this beautiful moment, and we’re thrilled to be able to bring fans’ love for the beautiful game into the event with the help of technology,” mentioned Spark Ni, senior vice chairman and CMO of vivo.
The #vivoSuperTime initiative is a component of the model’s “To Beautiful Moments” marketing campaign surrounding this 12 months’s match, bringing to life vivo’s ardour for making each second extra magical for its customers.
To study extra about the “To Beautiful Moments” marketing campaign and vivo’s activations round UEFA EURO 2020, go to https://www.vivo.com/en/activity/euro2020.
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